Enotourism is a form of thematic tourism that places wine and its production at the center of attention.
wine, thoroughly studies the territory of origin through exploring the flavors, aromas, traditions, and customs specific to the production sites.
Enotourism is a personal experience of exploration and discovery, not just tasting: the tourist no longer simply desires to taste the product but also seeks to connect with the place where it is created, uncovering its history and most authentic origins.
Wine tourism attracts approximately 3 million tourists annually and generates a turnover of about 4.5 million
Enotourists are generally between 30 and 50 years old and enjoy 'escaping' from the city or daily routine to seek out a different and unique type of experience, one they can find at Torre Fornello.