The purpose of the project "Fermenti Naturali", since 2001, was plural: on one hand stimulate the reflection of established artists of the contemporary art world and promote younger artists on themes dear to the company: the wine, the transformation of nature by man, the history of the place, the pleasure of the senses, the forms and the mysteries of nature. The other one is to create a permanent collection of works that dialogue with Torre Fornello spaces.
The artists invited to participate by critics chosen as curators of the exhibition had to be a "master" and "a young emerging" in which work had found a line of continuity and each work had to be created with materials natural (wood, paper, iron, stone, water, etc.).
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